Storage. We like to think of it as organized, at least it appears that way on our computer screens: neat little hierarchies of folders. But in central storage like clouds, our data is randomly tossed onto hard drives with millions of other users. If we could see it for what it is it would look like a cluttered closet, often with a weak lock. That’s why hackers love to target big data clouds; once they are in, they can rummage around and find all kinds of personal data. And if they use sophisticated programming, they can sort and match data to users. A good example of this is the Disney Plus hack. As soon as the new service launched, millions of people signed up, and thousands of accounts were hacked—providing free Disney Plus service. How did they do it?
It began with a hack of LinkedIn passwords. With millions of passwords in their possession, the hackers simply threw them into Disney Plus to see what would stick. And, thousands of new Disney Plus customers used the same password as they used on LinkedIn. The first lesson is to use different passwords for different accounts. But secondly, that much data in one place is a hacker’s dream.
Decentralize your data
Think like a billionaire. They would never put all their money in one place, in cash, with one key. They spread it around the world in assets, investments, various bank accounts in various locations. Maybe you don’t have enough cash to open a hundred different accounts around the world, and own 7 houses and ownership in a dozen businesses. But you do have a million points of data that represents your digital life. Some of it very private, and some of it very necessary to keep secure.
Rather than put it all in one closet, or on one cloud, think of decentralized storage as taking pieces of your data, encrypting it, and storing it across one-thousand different password protected hard drives all over the world. No single document, profile or photo is stored in the same place. So even if a hacker gets by the encryption in one of those thousand servers, he only gets a piece that can’t be traced, and is not even legible.
But doesn’t it take a lot of computing power to gather up all the pieces?
Yes and no. When your data is in the the cluttered closet, it takes a fair amount of computing power to sort through all the mess to retrieve it: think of one person rummaging around in the closet. When your data is decentralized, a thousand requests go out at once to retrieve a specific piece of data from a specific place. This does require technology and software that encrypts and decrypts, searches and retrieves, stores and shares. This type of efficiency wasn’t possible without the blockchain technology we have now. Encryption software is has become highly sophisticated, computer processors can handle incredible loads. What the system needs is lots of servers around the world, and a secure operating system that works alongside typical Internet paths so there is no access to travelling data.
Decentralized storage actually increases the performance.
Once the infrastructure of all the servers and storage units is in place, it just takes the right software on private devices to take advantage of it. It’s like creating a whole new Internet, customized to your needs, not the profit needs of the big data companies. Your data is safe, accessible, private and shareable.
That’s the advantage of decentralized storage. And that is what ClearCompanies are utilizing.